Tag Archives: specialty coffee

S2 Episode 6: Loyalty Programs and Coffee

April 3, 2016Coffee Canonaudio, Coffee History, discussion, Local Coffee, Podcast, specialty coffeeColin Mansfield

The Pareto principle states that for many events, 80% of the effects come from 20% of the causes. For a business, this means that 80% of sales comes from 20% of customers. One of the keys to having a successful company, then, is to find those 20% of customers and keep them coming back for more.

For a coffee company to be successful, they need to establish loyalty with their customers. In this episode of The Boise Coffee Podcast I discuss the history of loyalty programs over the past two centuries, and why I think it’s important that we support our local coffee shop with our wallet.

The reality is that small, local coffee shops rely more heavily on regular customers than you could ever know. Don’t waste your loyalty on chains that want to squeeze money out of you to stay on top.

The Coffee Guy

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S2 Episode 4: Family Coffee Break

February 29, 2016Coffee Canoncoffee, discussion, Local Coffee, Podcast, specialty coffeeColin Mansfield

In this episode of The Boise Coffee Podcast I take a breather from the normal routine to have a conversation with my wife and my parents about our coffee roots. Thanks to my mom, Susan, my dad, Dennis, and Hannah – my beautiful wife!

If you’d like to get in touch with my dad, you can find him on Twitter, his website, or his publisher’s website. Check out his newest book, Cocoa The Blind Dog: A Daily Devotional About Devotion!

At the end of the episode I feature four individuals from the Anchor community who responded to my request for personal accounts/stories having to do with coffee. Thanks to Brandon, Eric, and Seth!

Please subscribe to the podcast on iTunes and leave me a review!

The Coffee Guy

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Subscribe: Apple Podcasts | Android | RSS

S2 Episode 3: Coffee Flavors and Aromas

February 12, 2016Coffee Canonaudio, featured, Flavor Wheel, Podcast, specialty coffeeColin Mansfield

In this episode of The Boise Coffee Podcast I discuss coffee flavors and aromas, and how you can use the Coffee Taster’s Flavor Wheel to put words to what you experience when you try a new coffee. You can see all three versions of the wheel below.

In January 2016 the SCAA came out with an updated wheel, as well as a full description of how and why they changed it.

If you like this episode, don’t forget to subscribe and leave me a review on iTunes! Thank you and have a great rest of your week.