Dumb Starbucks is Dumb, but Illustrates a Good Point

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An instagram photo @tonx tweeted while in line

Last week the media was abuzz about a new coffee shop in LA. While the coffee itself was nothing too special, the name was provocative to say the least. “Dumb Starbucks” had a near-identical menu to the coffee giant, with one exception: the word dumb preceded every drink. And while I imagine it was silly to order a Dumb Grande Dumb Latte, I couldn’t help but chuckle. How was this legal? According to a well written FAQ available in the Dumb Store, the shop falls under a “parody art” loophole in the law. By their own claim, Dumb Starbucks isn’t a coffee shop; instead, it is a parody art gallery where the art in question is the coffee being sold.

Starbucks eventually responded, saying: “We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark.” And, as expected, Dumb Starbucks got shut down yesterday by the LA County department of health services.

As it turns out, this was all an elaborate prank from Comedy Central’s Nathan Fielder to promote his upcoming new show, Nathan For You. While this initial stage of the joke is complete, he plans to take Dumb Starbucks to Brooklyn next. I’m hoping I can make it down there and get some live coverage of the shenanigans whenever they end up unfolding.

The attraction generated a host of media coverage, everywhere from USA Today to The Verge. A name well known to the specialty coffee community threw in his two cents as well: tonx co-founder Tony Konecny. He actually got eyes-on the store and shot the instagram photo above before tweeting:

 

 

In my view, Dumb Starbucks is pretty dumb. But they illustrate a great point: people enjoy making fun of anything too ubiquitous or too large. Perhaps the tide is turning for Starbucks and other similar coffee giants. And man, what I would give to have tonx beans available at your corner cafe.

Stay tuned for more coverage down the road.

The Coffee Guy

Lola Coffee

Lola Coffee

 

Lola coffee, located in downtown Phoenix, Arizona, was recommended to me by a local friend. He said that Lola “is where you go if you want a great cup of coffee.” That prospect was good enough for me, and I set out with a few family members in tow. Located on the corner of Roosevelt and 3rd Ave, Lola isn’t especially large. It does, however, have a patio area for sitting outside when the Phoenix heat is tolerable.

The Snapshot

A few things immediately struck me when I walked inside: the people who run Lola clearly have an eye for design. The small-ish area for sitting is maximized with bars along the back wall and front window. A few leather chairs and a couch decorate the interior, and three large, wooden tables great for using a laptop or (as one couple was doing) completing a crossword puzzle. The back wall is decorated with a massive, somewhat abstract, oil painting on four large canvases. A large glass case stands in front of the espresso machine, filled with baked goods and topped by jars of homemade cookies and croissants. On the front wall hangs an old wooden door with a glass panel – black marker spells out the relatively simple, no-frills coffee menu. Beside the door a metal sheet with “Lola” cut out hangs.

The Coffee

Evernote Camera Roll 20131229 120408Lola’s menu is comprised of espresso drinks and automatic drip coffee. No manual drip methods are available, but what Lola does do, they do well. I chose a normal latte, which they served in a ceramic mug with simple coffee art on top. My dad ordered a hot chocolate (I didn’t inherit my love of coffee from him) and they asked if he wanted whip cream. My dad said yes, and instead of pulling out a pressurized can of store-bought whip cream, the baristas used their own, homemade, brown sugar whip. I tried some of my dad’s, and it far exceeded my expectations.

The espresso was great, and it’s no wonder considering Lola roasts all their own coffee. I enjoyed my latte immensely – it was creamy and smooth from the well frothed milk, and left a bright finish from the lightly acidic espresso. Along with coffee, my family purchased a “Sal De mar” chocolate chip cookie, sprinkled with Maldon sea salt. The cookie was delicious and went perfectly with our respective cups of coffee.

The baristas at Lola were cheery and helpful, speedily pulling our shots and smiling the whole way through. I could tell they enjoy working there, and their happiness was well represented in our mugs.

Final Thoughts

Evernote Camera Roll 20131229 130534Phoenix isn’t exactly known for its coffee scene, but places like Lola make me re-think my preconceived notions about where a great cup can come from. Lola and smaller coffee shops like it are living reminders that you don’t need to be from Seattle, New York, or San Francisco to make great coffee. Dedicated employees, a passion for design, attention to detail about the small things, and a cheerful attitude go a long way in pushing forward quality coffee all around the world.

Next time you’re in Phoenix, don’t hesitate to stop by Lola Coffee. You won’t regret it.

The Coffee Guy

Links:
Lola’s website
Facebook

A Christmas Story With Your Coffee

During Christmas time, nothing goes with coffee better than a story.

I’ve been having a hard time getting into the Christmas spirit. In an effort to fix this, I decided to write a short story based on Capital Light’s Christmas song, “His Favorite Christmas Story.” If you haven’t heard it, please buy it on iTunes or listen to it on Spotify. I love this song and thought that perhaps I could build on the lyrics with my own take. I changed a few things, but kept the spirit of the song very much intact. Feel free to share this with others, and have a Merry Christmas!

Click the link below to read the story!

Continue reading A Christmas Story With Your Coffee