The Coffee Experience

Kill the Keurig

“I love coffee! In fact, I use my Keurig every day.”

I can’t tell you how many times I’ve heard variations of this statement used by my friends and peers over the past several years.

Introduced in 1998, Keurig’s innovative single cup brewing system lets people brew the perfect cup of gourmet coffee in less than a minute, without having to grind beans, measure coffee, handle filters or clean up. It’s as simple as it gets.

From Keurig.com

Keurig has become synonymous with easy-to-brew idiot-proof coffee that supposedly tastes better than you might get from a normal drip coffee machine. There are several problems with Keurig: first, it is single-handedly ruining people’s perception of what great coffee tastes like. Second, it is operating under the false veil of being “cheaper” than the tools and fresh coffee used in other single-cup brew methods. Third, plastic Keurig K-cups are not recyclable and present an ever-increasing problem as they become more and more popular.

Dear Coffee, I Love You. did a post a on this back in March when the term “Love Keurig?” was a sponsored trending topic on Twitter. DCILY does a great job of communicating what so many of us feel that love coffee, myself included, when it comes to Keurig. More than that, DCILY has facts about Keurig that may surprise or even shock you. They have graciously allowed me to re-post a part of that post: below is the introduction. Click here for the full post.

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LOVE KEURIG? NOPE.

Love Keurig? Not one bit. But yesterday Twitter was all a-buzz about the machine that brews single-serve coffee pods (K-cups) while they were “promoted” to the top of the trending list. So I tweeted my 140 character dissertation on the topic, simply stating that “Keurig is bad for coffee and bad for the Earth. #killthekcup.” While a few people—145 of them—agreed with me and re-shared the message, not everyone felt the same.

I was quickly contacted by Keurig with a link to their reusable K-cup as if that rectified the issue and put an end to the discussion. Then a few loyal K-cup fans were upset that I criticized their right to never have to wipe coffee off their counter tops, followed by another guy who thought that the billions of non-recyclable plastic cups are not an issue and I should invest my activist angst elsewhere.

The reality, it is a big issue—not just in the coffee industry, but in the bigger ecological picture. When the most important ”R” of conservation is to “reduce,” ignoring the rapid growth of an unnecessary and disposable product like K-cups is far from inconsequential. So, I’ve broken down my issues with this growing coffee trend into four categories: economics, quality, environment and the company behind it all.

Here’s the rest of the post.

Image from DearCoffeeILoveYou.com – Used with permission.

The Coffee Experience: Music

Thanks for checking out this post! I’ve since updated my coffee playlist. Check it out here.

More and more I find myself admitting that the coffee experience has less to do with the coffee, and more to do with the experience. Now don’t get me wrong – there is most definitely a difference between good coffee and bad coffee. However, if you’re like me, you’ve probably had a delicious cup of Joe nearly ruined by terrible customer service or other extraneous factors unrelated to the actual taste of the coffee.

The coffee experience is nearly as complicated as coffee itself. A great cup of coffee has the perfect balance of depth, warmth, richness, and taste. On the other hand, a great coffee experience could be a mixture of having a friendly barista, timely service, great pastries on the side, or even just the atmosphere of the coffee shop as a whole.

It could even have to do with music.

Music permeates the very fabric of our society today: movies wouldn’t be the same without the rich scores that accompany them, couples make and re-live memories through “their song,” and social media has brought the chance to be a self-made musician to the garage of every man, woman, and child.

I’ve found that music plays heavily into my coffee experience. Often, I drink coffee while attempting to accomplish some other task: whether that task is homework, work, or just goofing around online. I tend to listen to music while I do those same things, and because of this simple fact I end up listening to music and drinking coffee at the same time fairly often.

A couple of weeks ago I began to notice that I tend to move towards listening to certain genres of music while participating in this “task-coffee-music” ritual.

After a few days of processing this realization I put together a relatively short playlist which I aptly titled  “Coffee” in iTunes (link at the bottom of this post).

Bands on this playlist include:

  • Oasis
  • Mae
  • Jason Mraz
  • Jack Johnson
  • Mumford & Sons
  • Sherwood
  • Shawn McDonald
  • Coldplay
  • The Beatles
  • Ingrid Michaelson

It’s a super chill playlist filled with popular songs, virtually-underground songs, alternative artists, and, overall, a very relaxing tone.

This music has proven to be incredibly beneficial in creating a great coffee experience for me – it highlights each delicious note that the brew in my mug gives off.

Do you find that you listen to certain types of music while drinking coffee? Share your favorite artists and songs in the comments!

The Coffee Guy

[iTunes link to my playlist here]

The definitive guide to ordering coffee

Uh, hi there. I’d like a triple grande vanilla latte with half the normal amount of syrup, 145 degrees with two ice cubes, and two straws please.

Say what?

I recently read an article on wikiHow entitled “How to Order Coffee” and it got me thinking. If you’re like the rest of us, ordering coffee can be incredibly confusing. Before I worked at a coffee shop I had no clue what the difference between a latte and an Americano is.

So, I’ve decided to write an all-encompassing definitive guide to ordering coffee. HA! Not nearly. Actually, if you get anything out of this post it should be that ordering coffee is not a constant, it’s very much a variable. It changes depending on what part of the country you’re in, what kind of coffee shop it is, and how big (or little) of a coffee snob the barista is. That said, if you know absolutely nothing about coffee or espresso, hopefully you learn a thing or two from this modest post. First, a couple handy things to keep in mind if this is your first time ordering coffee.

Handy Thing #1 –  Not every coffee shop is a Starbucks.

Please refrain from using terms such as ‘tall,’ ‘grande,’ or ‘venti.’ It’s an insult to the rest of the coffee community.

[youtube http://www.youtube.com/watch?v=wic5Mf06SJ0?hd=1&w=560&h=349]

Stick to 12oz, 16oz, or 20oz. These are the standard sizes for most American coffee shops.

Handy Thing #2 – Know what you want to order.

Before going up to make your purchase, have a drink in mind. If there are people behind you, it’s only courteous. That said, if it’s your first time at the coffee shop or cafe, it never hurts to ask the barista what they’re favorite drink is and give that a whirl.

Handy Thing #3 – Tip Well.

Baristas rarely make above minimum wage (and if they do, it’s not much). The least you can do, whether it be at a chain coffee shop or a hole-in-the-wall local cafe, is to tip the barista. 20% is definitely ok, but why not share the love? Throw a dollar or two in their tip bucket. The coffee business is hard work, both physically (it takes skill to make good espresso) and emotionally (keeping people entertained all day is seriously draining). Pay it forward and make their day.

With those three rules in mind, let us proceed to defining some basic coffee and espresso drinks. As I said, specific names may vary by region, but most coffee shops keep this core menu intact.

  • Drip Coffee – The brick and mortar of coffee shops throughout America. Similar to what you might brew in your home coffee pot, generally coffee shops provide cream and sugar free of charge for you to use if you so desire.
  • Espresso – Espresso is very concentrated coffee, made by using large amounts of pressure to push boiling hot water through finely ground coffee beans. It originated in Italy, the first machine being patented in 1884. It can be enjoyed alone, or combined with milk or hot water to create other drinks. Espresso is most commonly pulled in “shots.” The more shots, the higher the caffeine content of the drink. Generally 12oz, 16oz, and 20oz drinks contain 1, 2, and 3 shots respectively, though this changes largely between coffee shops.
  • Latte – When shots of espresso are combined with steamed milk, the result is a latte. Generally there is a slight amount of milk foam on top to round it off nicely. If you don’t want any foam, order a “flat latte.”
  • Cappuccino – One part foam, one part milk. A cappuccino is like a latte with significantly more milk foam. It can be ordered “dry” (more foam) or “wet” (less foam, more milk).
  • Americano – Espresso in a mug or cup, diluted with hot water. Similar to black coffee, but stronger. Legend says this drink got its name when American soldiers in WWII couldn’t handle the strength of pure espresso, so they watered it down with hot water.
  • Macchiato – While Starbucks has made their carmel macchiato famous among teens and young adults, the real thing is very different. A true macchiato is one or more espresso shots capped off with a touch of milk foam.
  • Mocha – A mocha is essentially a latte with chocolate syrup. Some coffee shops these days use chocolate milk, especially drive through shops. Many shops will ask if you want whip cream with your mocha.
  • Breve Latte – Commonly referred to simply as “breves,” breve lattes are lattes made with half & half instead of whole milk. They are significantly richer and heavier.

Along with your basic drinks, realize that variety is the spice of life. Most coffee shops use whole milk with their milk-based espresso drinks unless asked otherwise. If you want skim milk or half & half, speak up and say so. If you want decaf coffee or espresso, make sure to express that up front. If you want half decaf shots and half caffeinated shots you want your drink “half caff.” Also, don’t forget to tell the barista if you want extra shots (double, triple, quad shot, etc.) Finally, don’t forget that these drinks are available iced as well!

Try a flavored drink! Common flavors for flavored lattes or mochas are:

  • Vanilla
  • Hazelnut
  • Irish Cream
  • Carmel
  • White Chocolate
  • Chocolate
  • Raspberry
  • Pumpkin Spice (seasonal)
  • Peppermint (seasonal)

Feeling risky? Try a raspberry mocha or a “milky way” (carmel mocha). Although sweet, these drinks may be exactly what you want on a chilly morning or a Saturday at the bookstore.

Next time you walk into a coffee shop, do so in confidence. Yeah, you might sound like a total fruitcake ordering a “12oz iced breve latte.” But really, at the end of the day, if you’re drinking delicious coffee does it really matter how you sound when you order it?

The Coffee Guy

Bonus drinks to try:

Cubano shot- Espresso pulled through sugar.
Iced espresso- For hot days when you need a quick jolt.
Shot in the dark- A cup of drip coffee with an espresso shot thrown in for good measure.
Steamer- A flavored latte, without the espresso. Closer to a hot chocolate, only with whatever flavoring and milk you want.