The process of getting a coffee bean from the plant to your mug is incredible. Expert growers spend their entire lives painstakingly cultivating their farms and creating relationships with distributors. Master roasters spend years practicing and alternating between degrees down to the decimal point to find the perfect temperature for their single origin and blended roasts. Baristas train and compete, taking great care and putting incredible effort into each and every cup that crosses their portafilters and pour-over cones. I have a huge amount of respect for the individuals that take part in this process daily.
Thousands of people around the United States pay exorbitant amounts of money for extremely low-quality, stale coffee. In the name of “convenience” people shovel out cash to buy Keurig K-cups, which counter ever fundamental principle of brewing coffee, or go to Starbucks and buy an overpriced latte. The truth is that in the same amount of time it takes to brew a k-cup, you can have the best cup of coffee you’ve ever tasted. And the best part? It’s cheaper, too.
The Beginner’s Handbook to Excellent Coffee is a book with two goals in mind. First, I will teach you the fundamentals of saving money everyday by simply changing how you drink coffee. Second, I will coach you and show you how to brew the best cup of coffee you’ve ever made. It starts with throwing away your Keurig and ditching Starbucks, and it ends with you knowing how to buy and brew your way to coffee independence.
Here’s the intro to the book. Consider it a free sample!
http://boisecoffee.org/wp-content/uploads/2014/02/The-Beginners-Handbook-to-Excellent-Coffee-Intro.pdf
Sign up below and I’ll keep you in the loop about when the book is finished!
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Thank you, and feel free to share this with your friends.
The Coffee Guy