In their blog post from earlier this evening Stumptown Coffee Roasters wrote,
“As of this week, we have been acquired by Peet’s Coffee & Tea. We’re excited about the opportunities this will provide for us as we continue to grow.”
Stumptown goes on to explain how this acquisition will not impact their goals, or how they plan on achieving them. If anything, it appears as though Stumptown is getting a financial boost from Peet’s Coffee & Tea. In addition to the New Orleans location mentioned in the blog post, I would expect more stores to begin to show up across the U.S.
What does all this mean? Well, hopefully, not much. Except a whole lot more Stumptown.
If you hadn’t noticed, cold brew was a big craze this summer – to the point that Starbucks even cashed in on the hype. In many ways, Stumptown pioneered this coffee fad with the introduction of their squat bottles filled with cold brew in 2011. According to the NY Times article about this acquisition, this is around the time that Peet’s started to notice that Stumptown was doing something different.
My call? If anything, this is a great move for Peet’s. While they have been a mainstay in the coffee industry for decades, their image is closer to Starbucks than it is to Stumptown. Not only will this press be good for them, but the money that Stumptown brings in every summer with cold brew – along with their new stores – will make Peet’s tons of money.
Stumptown seems to be pretty solid on the idea that they are staying the same as a company. As a fan of their product, I definitely hope so.
The Coffee Guy
Episode 5 of The BoiseCoffee Podcast centers around two very different, yet connected ways of sourcing coffee: Fair Trade, and Direct Trade. In this installment I outline the history of FLO, and give my reasons why I believe that Direct Trade – as outlined by Intelligentsia here – answers many of the questions and fills many of the holes inherent to Fair Trade.
The two main sources I used for this podcast are this and this. I pulled additional information from here, and I found Intelligentsia’s video at Google SMO in 2011 very enlightening. It’s a long one, but well worth the watch.
The PBS clip that I use at the beginning of this episode has some great graphics to go along with it. Check out the full clip here.
What do you think? Is Fair Trade good as it is, or do you agree that it was flawed since the beginning? Does Direct Trade fix enough of the gaps created by Fair Trade, or do we need to go a step further to help farmers? Drop me a line in the comments below, or let me know on Twitter: @BoiseCoffee. Have a great week!
The Coffee Guy
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Passion is one of those free-radicals in life that is hard to define, and even more difficult to harness. It is often the reason, the why, behind what makes something that is great, great. While it might be hard to explain, we know it when we see it.
Stumptown Coffee Roasters is one of the biggest names in the third wave of coffee, and they are unquestionably passionate about what they do. But passion isn’t derived from a business as a whole, it comes from each individual person.
Stumptown released a video where they highlight just that: the people that make them who they are. Each person tells their story of why they love what they do, and why they think it’s important to the coffee process as a whole. Katie Berstein, a barista at Stumptown, gives a particularly powerful quote that she got from her dad. “How you do anything is how you do everything.” Check out the full video below.
STUMPTOWN from Stumptown Coffee Roasters on Vimeo.
And that’s it, isn’t it? Coffee is worth being passionate about because in all the details about roasting, brewing, grinding, tamping, and pouring it becomes clear that this process is a reflection of a much larger lesson. Working with others to create something beautiful is a part of the human experience that makes living truly worth it. It connects us all.
The next time you purchase some coffee and brew that first drip or take that first sip, take a moment to appreciate the many individuals that went into putting that cup together. That coffee has been hard-earned by the passion of many sets of hands.
The Coffee Guy