Making coffee is as much an art as it is a science. As with any culinary endeavor, the amount of time and energy you put into the ingredients, the preparation, the creation, and the presentation of a cup of coffee or espresso, the better the end product will be. The ingredients of a cup of coffee start at the farm where coffee beans are grown and continues through the processing, storing, and roasting.
As I discussed last episode, any one misstep in this enormous supply chain will leave you with a sour, bitter cup of coffee. But there’s more to it than just ingredients – preparation plays a huge role as well. If a perfect batch of roasted beans makes it into the hands of an untrained or careless barista, you won’t get the variety of flavors and complexity in your end product. Finally, there’s presentation to be considered. As much as I’d like to tell you that the environment and atmosphere where you drink your coffee, together with how the coffee itself looks, doesn’t impact taste, I’d be lying. There’s a reason why high-quality filet mignon isn’t served in a styrofoam carryout box and fine wine doesn’t arrive at your table in a red solo cup. We human beings care a great deal about how something looks – and we make judgement calls about how food and drink tastes before it ever touches our lips.
In 1988 Espresso Vivace opened. Its founder is an overqualified eclectic scientist named David Schomer. Schomer’s path to coffee is as winding as they come – he spent four years in the U.S. Air Force, training in electronic calibration and repair, then a stint as a metrologist (the science of measurement) at the Boeing Class A Standards Lab. For a time he was the Canvas Coordinator for Greenpeace NW, and he holds a BA in Cultural Anthropology and a BFA in Flute Performance from the Cornish College of the Arts. In short, he’s both an artist, and a scientist.
This episode of The Boise Coffee Podcast is brought to you by WMF Coffee Machines. WMF is the leading international manufacturer of fully automatic commercial coffee machines, and they’re proudly made in Germany. Whether you’re looking for a simple office machine, or robust professional barista-grade equipment, WMF has what you’re looking for. Visit wmf-coffeemachines.uk.com to find out more.