Tag Archives: Local Coffee

S2 Episode 6: Loyalty Programs and Coffee

Loyalty Programs and Coffee

The Pareto principle states that for many events, 80% of the effects come from 20% of the causes. For a business, this means that 80% of sales comes from 20% of customers. One of the keys to having a successful company, then, is to find those 20% of customers and keep them coming back for more.

For a coffee company to be successful, they need to establish loyalty with their customers. In this episode of The Boise Coffee Podcast I discuss the history of loyalty programs over the past two centuries, and why I think it’s important that we support our local coffee shop with our wallet.

The reality is that small, local coffee shops rely more heavily on regular customers than you could ever know. Don’t waste your loyalty on chains that want to squeeze money out of you to stay on top.

The Coffee Guy

S2 Episode 4: Family Coffee Break

Family Coffee Break

In this episode of The Boise Coffee Podcast I take a breather from the normal routine to have a conversation with my wife and my parents about our coffee roots. Thanks to my mom, Susan, my dad, Dennis, and Hannah – my beautiful wife!

If you’d like to get in touch with my dad, you can find him on Twitter, his website, or his publisher’s website. Check out his newest book, Cocoa The Blind Dog: A Daily Devotional About Devotion!

At the end of the episode I feature four individuals from the Anchor community who responded to my request for personal accounts/stories having to do with coffee. Thanks to Brandon, Eric, and Seth!

Please subscribe to the podcast on iTunes and leave me a review!

The Coffee Guy

S1 Episode 1: Let’s Order Coffee

Podcast image_2

I’m super excited to announce the brand-new hot-off-the-press BoiseCoffee Podcast! After much deliberation, I’ve decided that Podcasting is too fun to pass up. These short-form (usually 15-45 min) episodes will be aimed at coffee newcomers and veterans alike.

In this pilot episode I refer to my 2011 post The Definitive Guide to Ordering Coffee and take it a level deeper with a brief discussion on why supporting your local coffee shop is important. If you’d like to continue the discussion, leave a comment here or shoot me a tweet.

 

Edit: You’ll have to pardon my Podcast newness! At about the 14 minute mark I mention a couple beverages that you should check out, but I never got around to talking about them! So sorry about that. Below are the drinks in question.

  • Cubano Shot: A shot of espresso pulled through sugar. For best results, the barista should use Sugar In the Raw! This produces a very sweet, very powerful pick-me-up that has its origins, as the name implies, from Cuba.
  • Shot in the dark/red eye: a cup of drip coffee with one or more shots of espresso tossed in. If you’re a caffeine junky, this is the drink for you; beware though – the combination of brewed coffee with strong espresso makes for a rather bitter beverage.

I’ll make sure to brush up on my Podcasting skills for future episodes. Cheers!

The Coffee Guy